The ASA’s reply to my complaint about their Gender Stereotyping Debate

Back in September I sent a complaint (which can be read here) to the Advertising Standards Agency about their disturbing, intellectually dishonest and very poorly referenced report on Gender Stereotypes.

Below is their reply. Prepare for your palm to hit your face. Note the astonishing weaselry with regard to the website mra-uk.

My complaint pointed out that there is a plethora of evidence against the gender neutral argument, and I assume the phrase ‘I’m sorry you feel that some points were missed’ is supposed to cover this, while the phrase ‘conclusions reached by the report reflect the general body of evidence which tells us that achieving greater gender equality is desirable for many reasons’ neatly side steps the issue.

And, of course, they fall back on ‘preventing any potential for harm’ as an excuse without engaging in any debate over who has the right to determine the definition of ‘harm’.

What a surprise.

——————————————

Thank you for getting in touch about your concerns, in particular for drawing our attention to dead links in the report – we are in the process of identifying & rectifying those links so should have that fixed soon.

On your other specific issue about the MRA-UK website, the assertions you are concerned about are not directly linked to that website, rather a general summary of the content we had seen on that and similar sites.

In relation to your additional concerns, I’m sorry you feel that some points were missed or misrepresented.  Clearly this is a sensitive and often provocative topic about which there are a range of views, which we have tried to reflect in the report.

The conclusions reached by the report reflect the general body of evidence which tells us that achieving greater gender equality is desirable for many reasons, and that reinforcing stereotypes wherever they appear can hinder that pursuit.  Clearly advertising is not the only influence in reinforcing stereotypes, but it is right that we act to prevent any potential for harm.

The ASA will reflect the learnings of the report in a way that is proportionate and reflective of the evidence base, taking into account as it always does, the need to balance commercial freedom of speech with our objective to protect consumers from ads that harm, mislead or offend.

Regards

 

Advertisements

About femalefedupwithfeminism

I am a very proud non feminist female. I believe that women and men are equally valid as people and I don't think women need an 'ism' to prove this. I don't believe in the 'patriarchy'. I don't believe that it is harder to be a woman than to be a man. I don't believe that everything that is gender specific is automatically sexist. I do not hate or wish harm to anyone; I simply believe that there is a more mature and constructive way of dealing with many of the problems faced by both men and women in today's confusing and changing world than applying what is essentially a fundamentalist ideology to every aspect of society and culture.
This entry was posted in Uncategorized and tagged , , , , . Bookmark the permalink.

2 Responses to The ASA’s reply to my complaint about their Gender Stereotyping Debate

  1. Gerry Burnie says:

    Don’t tell me. Let me guess. This innocuous response was signed by a woman. Right?

    It’s easy to guess because when was the last time you heard a man as spokesman for anything, moreover, a feminist can talk forever on a topic and say nothing. Both are evident here.

  2. It was indeed signed by a woman

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s